What is a Bespoke Property Sale?

Some properties may be best suited to an on-market campaign, but not necessarily an auction. Some vendors may wish to sell their property discreetly. An off-market sale may be the best approach for one property but not another. Taking a bespoke view and asking “what’s the best way to sell this particular property?” is our approach. As an agent this tailored method isn’t the easiest way to sell a property - the easiest way is selling every property the same traditional way,…
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Look Who's Talking Their Own Book

Not since my time money broking in London have I heard so many people ‘talking their own book’.  What does that mean? By way of example, I’ve been speaking with a lot of property developers lately while selling development sites in the Eastern Suburbs of Sydney. Buyers tell me the world is about to end, prices will crash, pre-sales are impossible, funding is tight, supply chains are delayed and construction will take forever due to social distancing. Sellers say pre-sales…
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One red house among many white houses

It’s not business as usual, but we can work through this

The real estate industry has been turned on its head in the last few weeks and must adapt quickly to new rules in place to help slow the spread of COVID-19. At Trow Jones, we’ve always done viewings by appointment and prefer private treaty sales over auctions. We only require one physical inspection to get the ball rolling. The rest we can do online, and we’re already set up to work from home. Many of our clients are cash buyers…
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Another Bronte property with incredible ocean views sold off-market for $5.2m

Hot on the heels of our first on-market sale in Bronte, I’ve just sold another Bronte property with incredible ocean views off-market for $5.2m. Our vendor is over the moon because they didn’t have to pay a cent on marketing and only had to prepare the property for two viewings. The vendor had sold two properties in Bronte in recent years and didn’t want to go through all of the disruption again. They wanted the sale to remain private, no…
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Our First On-Market Sale in Bronte

We’ve just sold our first on-market property and set a new residential record in Bronte for dollars per square metre! We didn’t run an auction campaign (which agents do to put time pressure on both buyers and sellers) and we didn’t hold twice-weekly open-homes (which can be stressful for the vendor and sometimes unnecessary). Instead, we held private viewings where I had time to spend with potential buyers and increased the likelihood of getting qualified and serious buyers through. It…
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I didn't set out to sell existing residential real estate

Returning home to Australia after 12 years in finance in London, the plan was to obtain my real estate licence to be the sales arm of a small property-developing syndicate in the Eastern Suburbs of Sydney. Teaming up with an architect-developer and a builder, we’ve purchased a cluster of adjacent sites to develop and then sell.   However, while we’re waiting for our development application to be approved (the Waverley Council lead times are very long...) I’ve chatted with a lot…
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